Strategy

Teaching the discipline that the industry forgot to make explicit.

Strategy is a method — it can be learned, practiced, and built into how a team thinks. We offer three ways in, depending on where you are and what you need.

How it works

Live Online Workshops

One-hour sessions on real business challenges — practiced live, with frameworks you’ll use the next day. Sessions are scheduled as they come. Check the calendar and grab a spot when one works for you.

Publications

Strategic frameworks and tools in written form — for practitioners who want to go deeper at their own pace.

Practical guides built around specific strategic methods — for practitioners who want to go deeper on a topic, at their own pace. Each guide includes worked examples, worksheets, and tools you can use immediately or run with your team.

Team Training Programs

Custom multi-session programs for agencies and brands who want to build strategic thinking across their teams. Not a one-day event — a designed curriculum built around your actual challenges, your people, and the problems you’re trying to solve right now.

One session or multi-session. Virtual or in-person. One-time or ongoing. Right-sized after a discovery call.

Investment

$30 per workshop

Pay per session or buy packages

All Prices in USD. Bundles valid for 12 months.

Who this is for

Brand strategists, media planners, marketing managers, product coordinators, content strategists, digital marketing specialists, social media strategists, students, and consultants from across industries. All experience levels welcome.

FAQs

Workshops

Where can I find upcoming workshops?
Head to the Calendar page — all upcoming sessions are listed there. Click on any event to book your spot.
All sessions run on Microsoft Teams. You can join live or watch the recording afterwards — it’s yours to keep.

Guides

Where can I find your guides?
The upZtream store is on Payhip — that’s your best starting point. Guides are also published on the Kindle Store: search for Valeria Mares and her store will come up.

Training Programs

How do I organize a strategic training for my team?
Reach out to Valeria directly at valeria@upztream.org. She’ll listen to what your team needs and design a bespoke program around it.

What People Say