upZtream is for people who believe that strategic thinking should be accessible — not locked inside holding companies, expensive consultancies, or the corner offices of a few.
That means ambitious professionals who want to think more strategically about their work and their careers. It means brand and agency teams who need to sharpen how they operate. And it means independent agencies ready to rethink their operating infrastructure from the ground up.
If you’ve ever felt that the gap between where you are and where your thinking already is — that’s the upZtream gap. That’s who we’re here for.
No. Workshops are designed for all levels. Beginners learn frameworks; experienced strategists sharpen their skills.
All sessions are on Microsoft Teams.
upZtream sits at the intersection of three things:
The democratization of strategic marketing — making world-class strategic thinking accessible through live workshops, published guides, and team training.
Career Strategy — 1:1 strategic engagements for mid, senior, and pre-executive professionals who are ready to apply the same rigour to their career that they’ve spent years applying to brands.
And consultancy for independent agencies on AI-native operating systems. How you work is as important as the work you do.
60 minutes via Microsoft Teams. Tight, focused, and immediately actionable.
We strongly encourage it. The interactive elements and real-time feedback are where the learning accelerates. But if you can’t make it live, you’ll get access to the recording within 24 hours and can watch for 30 days.
Maximum 25 per session. Small enough to be interactive.
Absolutely. Workshops are interactive—ask questions, share challenges, and participate.
Perfect. Most participants haven’t. We design workshops for people who are learning strategic thinking for the first time. You’ll be in good company.
No problem. Workshops follow an annual calendar and repeat every year. Join whenever a topic interests you.
$30 per workshop. That’s less than dinner out, and the ROI is exponentially higher.
Yes. We provide receipts and can invoice your company if needed.
Before your free intro call, you’ll be asked to complete a short self-assessment. This helps us make the most of our time together — by the time we meet, Valeria already has a clear picture of where you are and what you’re working toward.
Once your engagement begins, each session comes with homework. The work happens between sessions, not just in them — and that’s where the real shift occurs.
Completely. NDAs provided upon request. All confidential content is anonymized and never shared.
Most career coaching works on mindset and motivation. Career Strategy works on your professional architecture — your signature, your positioning, your goals, your leadership, your vision. It’s not a conversation. It’s a strategic engagement with a clear outcome. Valeria is a strategist, not a coach. She applies to people the same rigour she’s spent 20 years applying to brands.
$125 per 60-minute session. Package pricing available for multiple sessions.
All engagements begin with a free 30-min intro call. Book yours at the link above.
It’s customized based on your needs. We offer team workshops, multi-week training programs, leadership acceleration for high-potential employees, and manager enablement. Everything is tailored to your industry, challenges, and culture.
No minimum. We’ve worked with teams of 5 and teams of 500.
Yes. In-person and virtual options available.
Usually 2-3 weeks from discovery call to delivery.
Absolutely. We’ll integrate with your training programs or design something standalone.
Pre- and post-training assessments, manager feedback on behavior changes, and performance metrics. For longer programs, we track project outcomes, promotion rates, and retention.
No. Community access is included with any workshop or 1:1 session.
Not currently. The community is for active participants.
Credit card, PayPal, or invoice (for organizations).
Yes. Bundles are valid for 12 months from purchase.
Yes. Email us at least 24 hours before the session.
For workshops: If you can’t make it, let us know at least 24 hours before and we’ll move you to the next available workshop. For 1:1 sessions: Give us at least 24 hours notice to reschedule. Less than 24 hours, and we can’t offer a refund or reschedule.
Not currently, but our pricing is already designed to be accessible to early-career professionals. $30 for a workshop is less than most textbooks.
Yes. We’ll send you a receipt after payment that you can submit for reimbursement if your employer covers professional development.
Yes. Our training is interactive—we need to see you to give you personalized feedback and create an engaging learning environment.
